Jordan Bedard

— PROJECT NAME

Schlage: Know Your Knob



Insight: Door knobs are the unsung heroes of our homes, but we only notice them when they don’t work properly.


Idea: Unreliable door knobs can lead to tight situations that anyone would want to avoid.


Guerilla Posters

Placed in washroom stalls of hardware and department stores.

Hoarding Posters

TikTok #lockedoutchallenge


Creative Idea: No one want to be stuck on the wrong side of a door that doesn’t open. This prank is a funny way to demonstrate how important it is to have reliable door knobs in your home.


User Action: Lock your spouse/friend out of the house/bedroom/washroom and film their reaction. Include “Oh no, no, no” TikTok sound effect.