Jordan Bedard

— PROJECT NAME

Salomon: Feel Every Flake



Insight: Skiers rely on their boots to be the sensory connection between their feet and the slope.


Idea: Since Salomon ski boots are designed to help skiers feel every flake, every curve of the slope and increase foot sensitivity, we run a Valentine’s Day campaign that portrays ski boots as a way for skiers to get their feet into the Valentine’s day spirit.


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