Jordan Bedard

— PROJECT NAME

Gold Bond: Clear the Fear



Insight: People with foot odour have a fear of taking their shoes off around others and will go to great lengths to avoid doing so.


Idea: Gold Bond can get rid of foot odour and the fear of social embarrassment that comes with it.



Billboards

Web Banner

Direct Mail

A postcard sent to people’s homes with a “scratch’n’sniff” footprint.


The twist: the “scratch’n’sniff” section is unscented.