Jordan Bedard


Gold Bond: Clear the Fear

Insight: People with foot odour have a fear of taking their shoes off around others and will go to great lengths to avoid doing so.

Idea: Gold Bond can get rid of foot odour and the fear of social embarrassment that comes with it.


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Direct Mail

A postcard sent to people’s homes with a “scratch’n’sniff” footprint.

The twist: the “scratch’n’sniff” section is unscented.